NBC and CBS have made their decision. They did not pander to the almighty buck by keeping one of their cash cows, Don Imus, on the air. Instead they stared sexism in the face and made the tough call. Well done. This is going to usher in a glorious new era of change, and as a female athlete and fan, I can’t wait…
• to watch the 2008 Women’s NCAA Tournament on network television when CBS activates its rights to broadcast the women’s games as well as the men’s.
• for the CBS-owned WFAN to air the 2008 Women’s NCAA Tournament on the radio, which it did not do this year, not even the Rutgers games.
• for NBC Sports to change the main page of its website to remove their only reference to women's athletics being “Cheerleader of the Week.”
• to see both media giants writhing with jealousy because ABC acquired the broadcast rights to the 2007 Women’s World Cup in September and they didn’t.
Gives you chills, doesn’t it?
What’s that, you say? Nobody watches women’s sports? Not exciting enough? No money in it? Well, gee, isn’t that just a little bit sexist?
This is your new world, NBC and CBS. Time to put your money where your mouth is.
1 comment:
put their money with there mouth is your say? You cant force things like this because some old man ran his mouth. there is a reason the women's tourney wasn't on national TV or radio and there is areason why it won't be next year. Please are you that obscure? money money money... MONEY. Womens sports just dont sell, except to the PC DC market, the Mystics somehow are league attendence leaders.
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